With the initial success of ANTA brand building

With the initial success of ANTA brand building, ANTA began emerge out of the Jinjiang Sports shoe industry circles. Jinjiang's sports industry price war is the biggest moncler feature to sacrifice profits for market, this is a road gets narrower, profits of enterprises and agencies to contain little confidence, and restricted them to further inputs, lack of adequate investment, shrinking and dying brand. Anta hope that a high profit, high-yield of the road, creating a higher level of the value chain, but this time Anta has already accumulated some capital, in the market has a certain amount of moncler jackets monopoly, special counters.
single shoes even if profits higher, is also limited. Moreover, the sale of sports shoes with seasonal characteristics, 12 months a year, less than 3 months season, the remaining 9 months is basically make ends meet. this time, Anta comprehensive sporting goods concept began brewing. in the store and store displays, put on sports clothes, bags and sports equipment, one can improve the customer single purchase value, to enhance the total output of a single store; 2 can be moncler sale extended season, to maintain a single store can be profitable seasons; most importantly, Anta already have a certain degree of brand awareness and influence, can guarantee a higher sports apparel the added value chain for each industry and higher returns.